LinkedIN People

HowTo get 500 LinkedIN contacts quick

I recently started using the LinkedIN plugin for Outlook. At first I just enjoyed having profile pictures load, it’s an easier way to identify with whoever you’re communicating with. Then I noticed how much easier the social plugin had made it for me to connect with my contacts! Within a few weeks the number of contacts I had n LinkedIn had gone bonkers. Not random people, real people that I knew. It’s surprising how many people you actually communicate with, and it’s far better to connect to them on LinkedIN than random people.

There’s a social plugin tool for gmail / google hosted domains too. Whatever your email solution is, a LinkedIn social plugin is a must. It’s the easiest way I’ve found of keeping on top of connecting with my contacts on LinkedIn.

Don’t tell, TEACH your clients why

Teacher cleaning chalkboard with duster I recently had a long discussion about the fundamentals of key account marketing and channel marketing. Whilst there were lots of good ideas about how these types of clients need to be served, one common theme consistently reoccurred. Education.

Educating your channel/key accounts is fastest way to get real buy in to your product. If your clients know more about your product (vs. the competitors), it’s more likely that they’ll use/recommend yours (all other factors being equal).

Your training program also gives you a good mechanism to relationship-build with your customers, it also allows you to gauge the real level of interest your channel/client has in your product. Simply put, if they’re investing time/money in training, there’s a much higher chance that they’re planning on buying.

If you can reach the point where you certify, not only can it be revenue generating, but it’ll help build confidence & stickiness in your channel. Hopefully even a level of exclusivity similar to Cisco’s ATP certification.


Keep it Simple & Stupid?

I recently read this blog post and found it remarkably insightful!

In short summary, there is an incredible number of on-line spaces where you may want a presence, and they’re growing by the day. Every space you occupy needs it’s own specific type of design, planning & interaction. Beyond a point, it’s tough & expensive to manage, probably requiring dedicated personal/software or an agency. An alternative is to setup all your profiles, but keep the content on your own website – so as to drive the traffic back to your main website (where your conversions & tracking happen anyway). Leaving you (effectively) with only one channel to manage.

Seth Godin does this where Chris Brogan doesn’t; check out his Seth’s google+ profile here vs. Chris’s profile.

If you don’t have the extra time (or software) to manage multiple channels, Seth’s approach may be easier – though it might lack the depth of engagement you can achieve with the extra time and more micro-management.