I’d previously talked about using Video for marketing, it’s something that’s been growing quickly & getting alot of attention.
What’s interesting is the cost. Companies like Epipheo will charge a small fortune for a professional video, but it’s not really necassary to spend that sort of money. By comparison there are cheap(er) video production houses, HubSpot has a casual video webinars shot by their own staff (which has an awesome viewership), and there are always the homemade options (which can be more successful than you’d think).
Whatever your budget, you should really be thinking about how you can get video into your marketing.