Impressive Technology

I recently walked into a meeting with carrying an Acer Iconia tablet, on which I loaded up a copy of a proposal and some designs we were discussing. The project designs aside, the client was impressed that I’d turned up with a tablet! One of the guys commented that as a technology company it’s what he would expect, and noted to one of his colleagues that meetings at some tech companies made you feel like you’d stepped into the future.

It was interesting to note what they were expecting to see in the meeting. Our clients have the expectation that we (as people) match/represent the high-tech nature of the solutions we provide. No different to a fashion designer turning up badly dressed to a meeting, or an interior designer having an unappealing office design.

This is a great example of why image is important, and what goes to completing that image!
Make sure you’re technologically dressed to suit 🙂

What has the Internet done for you in 2011?

As 2011 closes, aside from being a great opportunity for introspection, it’s a great opportunity to examine what the Internet has done for YOU. Facebook, twitter, youtube, all brilliant. Were they of any use to you? What technologies & online trends have you benefited from?

Has your SEO converted into leads or new business? Did any of your twitter followers buy, or have you been able to provide better responses to your customers? Did you get any offers via LinkedIN?

I’m confident 2012 will bring new technology and opportunities. Similar to an SEO campaign; with a little planning and regular monitoring, hopefully in 2012 we’ll see these opportunities translating into real business.

Wishing you a Happy & Prosperous New Year!

Have you done your homework?

There’s no question that first impressions count. What’s horrifying about it is the fact that you’re constantly meeting people, which means that you’ve got dozens (or possibly hundreds) of first impressions being made every day.

If you want to make a solid first impression you need to do your homework. It’s not unlike preparing for an interview or a (really hot) first date. You need to anticipate a few questions and polish your answers.

Specifically do some prep work for questions like “What do you do?”, “Who’re your customers?” & “Is ABC your competitor?”. They may seem trivial, but the slickness & interestingness of your responses to this sort of question is what will form first impressions.

I recently spoke to someone who described his customer as “Anyone that owns a laptop.”, instead of sounding like a product with an enormous potential market, it sounded more like he wasn’t really sure who his customer was. Though it is actually an awesome product that I’ve read alot about, his answer didn’t do wonders for my opinion of the business.

Think about all the people in your company, specifically non-sales people, and how they may be casually introducing your business to the world. You may even want to consider this as your offline social media effort?