DHL Drone delivery service

DHL Asia’s CMO on Marketing in 2015

I spent some time with Matthieu Vermeulen, DHL’s new eCommerce Marketing Director for Asia, and got some insight on the changes he’s seeing in what’s an otherwise traditional marketing role.

In short, many older businesses like DHL have been quietly preparing for the enormous changes being brought by e-commerce & an increasingly digital economy. Responsibilities are growing for senior marketing staff, with an increasing focus on leveraging technological innovation, and as such marketeers need to become much more well versed with cloud technologies, data and analytics.

The complete interview is published on the Marketing Society website.

Staying relevant

Lurk Pipe

Lurk Pipe (Photo credit: prawnpie)

With so much content being produced, writing meaningful relevant content has never been so important. You need to be deserving to be noticed let alone sung-about by your crowd. There are a few ways to stay on-top, the most important of which is the age of old trick of lurking.

Tip #1 – Lurk quietly & listen to your audience. They’ll tell you what they want, and you can cater to them. Knowing you audience, has always been important. Every one talks about it. Very few people actually have the patience to do it, and it does take patience. AaronLee does a good job of illustrating this fact.

Tip #2 – Use the technology Luke. There are some great tools that’ll keep you on-top of everything. Crunching all those RSS feeds into something more useful. Tools like Zemanta are great too. Just remember that you readers are looking for your own personal flavour. Not a regurgitated photocopy of something else.

Have fun writing.

Enhanced by Zemanta