For most businesses the key purpose of their website is to help drive sales. Yes it’ll have a variety of other purposes such as customer support, reviews, media information, etc. but the most important, overwhelming objective is to fill the sales funnel. Which is why it surprises me that many companies still don’t pay any attention to one of the most important pages on their website, the “Contact Me” page.
Web users are lazy, they don’t want to waste time wading through your website looking for a way to reach you. Your Feedback form simply isn’t enough, people need the satisfaction of actually having sent an email or called someone. If you’ve got a telephone number or email address please list it!
Depending on the nature of your business of course, you should have everything from
your telephone number, email, physical address, GPS co-ordinates, a (google) maps link, your twitter/facebook links, and if you’re lucky enough to have one, a live chat link. I’ve even seen a company that has a skype ID just for their reception! Just remember that the easier it is for your customer to reach you, the easier it is for you to generate leads.