
Nobody remembers the specs
After spending hours obsessing over the details of your newest feature, will it get the attention it deserves? Was it designed with customer experience in mind? Or as an after thought?



How fake is too fake?
We follow influencers because we enjoy seeing the beauty, fashion, drama or just to learn something. Even though, it's not quite as real as it may at first appear.

Marketing, innovation and design thinking
Design thinking is an exciting creative process, with some interesting applications for marketing. It's a user centric, iterative design method with rapid prototyping. Let’s break that down...

The Leader you want to be
Everyone recognizes a bad leader, but what makes a truly good leader? Here's what I found whilst listening to four female leaders at a diversity event.

A journey into bravery (and marketing)
Spikes Asia was packed with many examples of great marketing…

Do your customers understand your marketing material?
Have you ever seen a promotional video or flyer and just flinched?…


Do you have a minute, to achieve your own goals?
There’s always something that’s demanding your time. People…

Breath deeply. Relax.
Yesterday I left the office at 4pm, walked 6km through a park…

Watch the ballet. Save the world.
Earlier this year I attended Ballet under the Stars, I haven’t…