Digital Marketing Musings

Working from home & The Pandemic

March 24, 2020

With quarantines, border closures and stay-home orders being issued in multiple countries, what’s the deal with working from home? Is it just a temporary impact of the corona-virus? Or is this a trend that you need to be planning for?

Re-Learning what you already know

February 29, 2020

Mentoring students was one of the most rewarding experiences I’ve had. Teaching students helped me learn new things, here's a few things I discovered.

Mikaela Shannon on Unsplash

Nobody remembers the specs

November 11, 2019

After spending hours obsessing over the details of your newest feature, will it get the attention it deserves? Was it designed with customer experience in mind? Or as an after thought?

Add value, not discounts

September 1, 2019

Every online or offline store seems to have a discount of some sort. Do you customers just want something cheap? Does your product have any perceived value?

Customers care about your sustainable efforts

July 31, 2019

Single use plastics are being heavily criticized, but do your customers really care? Is there an opportunity for your products to shine?

photoshop screenshot with painting of girls face

How fake is too fake?

June 29, 2019

We follow influencers because we enjoy seeing the beauty, fashion, drama or just to learn something. Even though, it's not quite as real as it may at first appear.

Marketing, innovation and design thinking

April 11, 2019

Design thinking is an exciting creative process, with some interesting applications for marketing. It's a user centric, iterative design method with rapid prototyping. Let’s break that down...

The Leader you want to be

March 23, 2019

Everyone recognizes a bad leader, but what makes a truly good leader? Here's what I found whilst listening to four female leaders at a diversity event.