Pick up the phone

I read this article on HBR and it really resonated with me. Not…

Negative Marketing

Contrary to popular belief, it is possible to negatively market…

Progress & Paperwork

Hopefully you've got big plans for 2012, and there's lots of…

What has the Internet done for you in 2011?

As 2011 closes, aside from being a great opportunity for introspection,…

Loyalty Campaigns

It seems that everyone has a loyalty programme these days. Airlines,…

Have you done your homework?

There's no question that first impressions count. What's horrifying…

Headache free Computing

 Almost every traditionally in-house IT service can now be handled…

Clear Direction

I recently visited a small business exhibition expecting to find…

Digital Partnerships

Offline, we see a lot of marketing partnerships, from tent cards…

Scheduling & Discipline

I've not managed a post in 4 weeks, which is really terrible.…

Saying no gracefully

When you get a message that doesn't make the grade (seriousness,…

Beta Marketing

One of the speakers at the Gaming Conference India 2011 this…