
3 tips to captivate your audience
Stand out from the crowd, be memorable, be yourself - sound familiar?…

How To make friends & get more leads at your next trade show
I was at an exhibition and saw a standy that proclaimed “Improve…

4 easy steps to writing great LinkedIN recommendations
Being asked to write a LinkedIN recommendation is quite the honor,…

10 tips to create the perfect social media profile picture
Your profile picture (a.k.a. headshot), is the single most important…

How Adobe used social media to fill every seat at symposium
Most marketers in the Asia Pacific have probably heard about…

When has my campaign failed?
I recently answered a question on Quora about failure, having…

How should I measure my SEO agency?
A friend of mine was looking for a SEO agency, and was casually…

Creating your one liner
Before you can begin marketing your product/service, it’s really…

Do I have a good channel partner network?
After putting in lots of effort to build a partner network,…

Sorry for the spam!
Apologies to those of you that received strange blog spam email…

DHL Asia's CMO on Marketing in 2015
I spent some time with Matthieu Vermeulen, DHL’s new eCommerce…

What is a Customer Profile?
Building a client persona helps you to better understand your…